All Work and Some Play: A Guide To Gamification In Workplace Training, was published by Skilledup in March 2015. The article talks about the use of gamification in the workplace. In context of gamification for recruitment they featured HackerTrail, below is the extract. If you wish to read full article click here:
Gamification & recruitment
Gamification has also been used in hiring, although results appear to be mixed. L’Oreal’s game Reveal and Marriott’s 2012 Farmville-style game My Marriott Hotel are attempts at this. While My Marriott Hotel was reported by Forbes to have not produced results and is no longer available on Marriott’s Facebook page, there are other gamified apps that are alive and well.
Case in point: HackerTrail, a business that pits developers against one another in a variety of online challenges. The winners of the challenges receive prizes — points, gift cards and the opportunity to interview with other companies for a job.
The company grew out of founder Tushar Tejuja’s experiences in corporate America.
“Having interviewed and hired over a hundred people in different countries, I experienced an absence of adequate and appropriate tools to tap the millennial mindset,” he says.
HackerTrail is still quite new. Tejuja launched the site in July of this year, and since then about 15 companies of all sizes and a department of the Singapore government have used the site to find workers.
The site allows employers to host their own challenges. They can invite specific candidates or open the challenge to the public. The intent is to sort through job applicants to find the best coders.
Why gamify recruitment? “This goes back to the need of tapping and engaging the Gen Y workforce,” Tejuja explains. “Even personally, thinking back on experiences of recruiting or being recruited, almost always there seemed to be a lack of consistency in the hiring process and a subjective method to filtering candidates. Gamification is a great way to spark interest and engage wider pool of candidates.”
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